We explain everything you need to know about the 'embedded' video format in this article. Have a read here.
Recommendations of video types to display with this format
Please consider that these are simply recommendations, especially for first time video creators. If you already have videos that you want to use/repurpose, go ahead!
Best Use Cases
Product videos (How it’s made, how to use it, see it in action, show quality, testimonials etc.)
Where to put your embedded videos
Home page (Check this guide on how to embed on the homepage - Shopify)
Product pages (Check this guide for how to embed on product pages - Shopify)
To see how to size your embedded videos, check this article.
If you want to be inspired by videos made by others, check out this blog post.