The 'pop-up' video format
Baptiste Nicolas avatar
Written by Baptiste Nicolas
Updated over a week ago

In this article, we explore what the 'pop-up' video is, how it works, and some recommendations of videos that work best with this type of format.

What is a pop-up video format?

A video pop-up acts as an add-on to the main interface of your website. Users see it pop-up in the middle of the page. Once the pop-up video is activated, viewers can close it at any time.

How does the pop-up video format work?

The video pop-up opens up in the middle of the page. When you create a pop-up campaign with Vidjet, the video opens up and plays by default when a visitor lands on the page, or you can leave it up to the visitor to click on the play button and watch it.

In both autoplay and manual scenario, viewers have the option to minimize the video after watching and carry on with browsing your website.

You can also choose to loop the video, therefore having it play again once it's finished.

How to customize your pop-up video

Once you've created your pop-up campaign and uploaded your video, the next step is optimization. Here's a detailed explanation of all the options, available on both desktop and mobile:

  • Autoplay -> choose whether the video automatically starts playing once the bubble is open.

  • Loop video -> choose whether you want the video to play again once the visitor finishes watching.

  • Text -> write down whether you want to display any text over the video bubble and the video itself

  • Call to action -> choose whether you want to display a Call to action on your video

    • Link to Page (URL) -> a button that includes a link to a page you want to send visitors to

    • Coupon Code to Copy -> a button that includes a coupon code your visitors can copy

    • Email Collector -> an empty space where visitors can write down their email address.

  • Text color -> select the color of the CTA text

  • Button color -> select the color of the CTA button

Next step is customizing when and how the video will be displayed to visitors.

First, choose the page you want to display the video on:

  • If you select all pages, then the video will be displayed on all your website pages.

  • If you choose a certain pages, you will have the option to either display the video on pages of your choice, or add exclusions. Please review this article to find out more about URL segmentation.

Second, choose the when to trigger the appearance of the video pop-up:

  • when the user lands on the specific page/s you added in the previous step,

  • when the users expresses their intent of closing your website page by moving their mouse up to the x button of the open tab

  • when a user scrolls down the page/s you added in the previous step - here, you can select the percentage of the page that the user scrolled

Finally, consider the video view restrictions, or how often you want users to see the video over a certain period of time.

We recommend that after a visitor watches the video once or twice (2 views), they should not see it again for at least 3 days (72 hours).

Recommendations of video types to display with this format

Please consider that these are simply recommendations, especially for first time video creators. If you already have videos that you want to use/repurpose, go ahead!

Best Use Cases

  • New product announcements

  • Welcome visitors

  • Sign-ups (Newsletters, Events, Loyalty programs, etc.)

  • Discounts / Special offers / Sales (e.g. Black Friday, Holiday sales, Flash sales, etc.)

  • Product recommendations (e.g. take a quiz, cross-sell products, “You may also like…”)

  • UGC / Influencers & Testimonials (Social proof)

  • Thank buyers

Best practice design settings

Desktop / Mobile

  • Format: Popup

  • Advanced Settings: Autoplay and loop

  • Add text to the top of your video - entice visitors to click!

  • Add a CTA with button text (e.g. copy coupon code, link to another page, collect emails)

Best practice display settings

Use Case

URL Segmentation


View Restrictions

New product announcements

URL is equal to [home page]

URL contains “products,” “collections,” etc.

Lands on page or 3 second time delay*

3 views / 24 hours

Welcome visitors

URL is equal to [home page]

Lands on page or 3 second time delay*

1 view / 24 hours


URL is equal to [home page]

Time delay 5-10 seconds*

3 views / 24 hours

Discounts, Offers, Sales, etc.

URL is equal to [home page]

Lands on page

3 views / 24 hours

Product recommendations

URL contains “products,” “collections,” etc.

20% scroll

3 views / 24 hours

UGC / Influencers & testimonials

URL contains “products,” “collections,” etc.

20% scroll

3 views / 24 hours

Thank buyers

URL contains “thank you” “confirmation,” etc.

Lands on page

1 view / 24 hours

*Time delay dependent on other storefront elements, cookie consent acceptance, banners/popups on your site. Therefore, it may vary.

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