Unsure how to make a good video or where to even start? No worries, we have carefully observed hundreds of great videos from our most successful customers and summarized a few things for you to keep in mind:
Duration: between 10 to 40 seconds
Content: show a person and/or product. Smile, speak slowly and clearly, be your authentic, natural self. Just like when speaking to another person, eye contact is key (don't read, word for word, from a script).
Device: a mobile phone or camera. If using a mobile phone, use the front facing camera instead of "selfie" mode since the video quality is usually better.
Sound: no need for a microphone if the device is situated less than 2 meters away. Make sure you speak loudly and there aren't a lot of echoes or extra noise in the background that might distract your audience.
Background: neutral tones like navy blue or soft white, with plenty of natural light are best. Make sure there are no other distracting elements in the shot.
Extras: we recommend subtitles/captions for accessibility reasons. If your video has too much white space around the frame, you should remove it using a free editing tool such as Kapwing before launching your campaign.
More detailed information and examples can be found in this article from our blog.